NORTH Cotswold farmer Rob Harrison is featured on a new “moovie” section launched on dairy farming website thisisdairyfarming.com Mr Harrison, who looks after 180 cows on his farm near Moreton-in-Marsh, is taking part in a DairyCo initiative to portray different dairy farming systems.

The video takes visitors on a tour of Mr Harrison’s farm to show them what grass-based farming is all about.

He said: “Lots of people want to know more about how the food they buy in the supermarket is produced, but may not know where to go to find out. Hopefully, the video will give people a glimpse of the work we do to look after our cows and farmland.”

The “moovie” about grass-based farming is featured alongside three others showcasing year-round housing, organic farming and robotic milking, all shot on different dairy farms across the UK.

Thisisdairyfarming.com was launched to help people find interesting facts about dairy farming.