Wychavon District Council has thrown its support behind sanitary bins being installed in men's public toilets.

The movement, known as the Boys Need Bins campaign, was launched by Prostate Cancer UK to advocate for male incontinence awareness.

The campaign calls for all men's facilities to provide sanitary bins and presses, and to be enacted into law.

Read more: Martin and Carr Vets to move from Lime Street to The Valley

The council has already positioned bins in each of its 11 public toilets for males and encourages other providers to follow suit.

Data suggests that one in every three men over 65 will struggle with urinary incontinence, and one in 20 men above 60 will experience bowel incontinence.

Until now, their only option for sanitary disposal has been in disabled toilets, but many feel uncomfortable using these because they don't regard themselves as being disabled.

Cllr Beverley Hardman, executive board member for boosting natural capital on the council, said: "Incontinence is seen as a women’s issue, but the reality is it affects everyone and that’s why we’re delighted to be backing this campaign.

“It would be fantastic if we could have male sanitary bins installed in every toilet with public access across the district.

"So, I urge any business or other public toilet provider to join the campaign.

"It’s a simple and relatively inexpensive step but will be transformational for those men who need it by ensuring they can dispose of their sanitary waste easily, safely and with dignity."