Plans to build up to 35 homes in Badsey have been rejected by the district council.
Lone Star Group had wanted to build the homes on land off Bretforton Road.
And if planning permission had been granted it would have added to the hundreds of homes already planned for the village.
But Wychavon District Council has rejected the application, saying the development in “open countryside” would have had an “adverse impact” on Badsey.
Planning officers also said there is a lack of sufficient places at Badsey First School and uncertainty as to when this situation will change.
Lone Star, in planning documents, said the development would have had a mix of one-bedroom maisonettes with two, three and four-bed terraced, semi-detached and detached houses.
The developer also pledged to provide areas of public open space “policy compliant car parking provision”.
Badsey Parish Council had objected to the proposal, saying the site was outside the built area of the village and encroached onto valuable agricultural land.
“Those that live here are not concerned by just the visual impact of 35 houses built on open countryside but rather the real human impact of yet more extra traffic using the B4035, passing the already overburdened junction with the Birmingham Road at the Round of Gras, accessing the already crowded centre of the village for school and shops, and accessing the overburdened A46 via the roundabout on the Evesham Road,” the parish council said in its consultation response.
Villagers had also objected to the development, raising concerns that it would change the character of Badsey.
Some pointed out that the site provides an open space between the village and Bretforton, with views to Broadway Tower and the Cotswolds.
Residents also worried there were no safe pedestrian routes from the site to the primary school, limited public transport in the area and that it would impact on local wildlife.
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