A baby goods store is set to open in Evesham.

Family-run business Jolly Tots is about to launch its second store following success in Birmingham.

Company director Lorretta Owen, from Worcester, is looking forward to getting started at Briar Close Business Park.

She said: “We have been looking for a second store near to home for a while and we felt that Evesham would be perfect as stores selling similar are nearly 20 miles away.

“We currently have lots of customers travelling from Evesham and Worcester to our Birmingham store, so the location is perfect.

“We have been looking for two years and jumped at the unit when it was advertised.”

Evesham Journal: The Evesham branch is Jolly Tots second store, following success in BirminghamThe Evesham branch is Jolly Tots second store, following success in Birmingham (Image: Jolly Tots)

READ MORE: Baby joy for woman whose infertility was cured by antibiotics after four miscarriages

Jolly Tots will take over the unit formerly occupied by One on One Fitness.

Selling everything new parents need, including cots, travel systems, car seats, cribs and bedding, the store will be spread over a 6000sqft showroom.

Outside, there will be more than 20 car parking spaces for customers to use.

Jolly Tots has been trading for over 30 years, having been founded by Miss Owen’s parents.

“The business came about from my parents both being made redundant within a short period of time at the end of the 80s,” she said.

“With two small children they decided to make the leap from selling used baby clothes at a car boot at the weekend to opening a small store.

“This is where Jolly Tots was born.

“We are very well known in Birmingham and we hope to make a success with the lovely people of Evesham.”


Want to stay up to date with all the latest news for your local area? It's easy, just sign up for our email newsletters here and all the important stories that matter to you will be delivered straight to your inbox.


Evesham Journal: Inside Jolly Tots' Birmingham storeInside Jolly Tots' Birmingham store (Image: Jolly Tots)

READ MORE: Urgent warning needed for parents who co-sleep with their babies, charity says

Miss Owen added the brand prides itself on providing “quality” baby products no matter the budget.

As such, they will sell items ranging from budget to designer, with a year-round savings club on offer to help spread the cost.

Jolly Tots Evesham will open in the next five to six weeks, once a full refurbishment of the unit has been completed.

Until then, updates, including on job opportunities, can be found on the store’s Facebook page and at www.jollytotsltd.co.uk, which will offer a click-and-collect service when the Evesham branch opens.

“We can't wait to show you what Jolly Tots is all about and welcome you all to our new store,” added Miss Owen.